For challenger brands, breaking through the noise can be the first step toward building lasting momentum. In this fireside chat, Eric Fulwiler, Co-Founder and CEO of Rival, sits down with Rahul Chopra, VP at Duolingo, to unpack what it actually takes to build and sustain a challenger brand at scale. Attendees will leave with a grounded, practitioner's view of what it really takes to build a brand people can't ignore.