Creators are no longer simply amplifying brands. Increasingly, they are brands in their own right, with distinct communities, creative platforms, cultural influence, and businesses of their own. As that shift accelerates, the traditional model of brands paying creators to endorse products is giving way to a new kind of relationship built on shared creativity, trust, and mutual value. In this fireside chat, eos President Soyoung Kang and Funmi Monet, creator & founder of Influxious, explore what the next era of creator marketing will demand from both sides of the partnership. They’ll unpack how brands can move beyond transactional briefs and one-off sponsorships to build deeper relationships that give creators a genuine role in shaping ideas, experiences, and brand stories. Attendees will learn how to rethink the brand-creator dynamic, build partnerships that audiences actually believe in, and create the conditions for creators and brands to grow together.