AI isn't just changing marketing; it's redefining what it means to be relevant, as both a professional and a person. In this keynote, Rishad Tobaccowala, world-renowned speaker, author, and former agency head for the one of world's largest holding companies, delivers a candid and provocative look at how marketers can not only survive but thrive amid the latest tectonic change. Drawing on decades at the helm of global agencies 100,000+ person transformations, he will challenge you to upgrade your mental operating system: rethinking the skills you prioritize, the habits you protect, and the mindset you bring to your work. You'll leave with practical insights for continuous self-reinvention: how to expand your own potential, become a better marketer, and remain indispensable no matter how fast the ground shifts beneath you.

In an era when relevance is no longer a given, the most important upgrade isn't your martech stack. It's you.