This session will provide a comprehensive overview of Trinity Health’s first national brand campaign, “We See All of You”. Learn about the campaign’s development, which included research on diverse audiences in various markets to help ensure the campaign’s success. Discover the techniques used to effectively communicate a unified brand identity that honors and acknowledges the unique needs and experiences of each individual within the community it serves. Hear about the strategic launch of this campaign and how it’s being deployed in Trinity Health’s markets to drive brand awareness.