Name
Cost of the Pitch II: The Rise of Value
Track
Talent and Marketing Organization
Description
The 2024 "Cost of the Pitch II: The Rise of Value" report, a collaboration between the ANA, 4A's, and Advertiser Perceptions, builds upon the 2023 "Cost of the Pitch" report, delving deeper into the evolving dynamics of value within client-agency relationships and the factors for a successful long-term client-agency relationship.
Speakers
