Where we spend our media dollars matters, and a socially conscious media approach can both shape the media landscape around us and unlock new growth for our brands – but what does it look like to build a new global media function with conscious thinking as its foundation? Beam Suntory is reinventing its market-centric business model to one that is both global and personal by putting its iconic brands at the heart of the business. Driven by a passion for addressing diversity & inclusion, consciousness, and integrity within media, Jerry Daykin believes that the quality of Beam Suntory’s media is as important as the quality of its products. In this session, Jerry will share how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling and ensuring the media that it funds does the same and is honest, decent, and transparent.