Story has the power to inspire people to take action. In an age filled with an overload of sound bites and cynicism, a compelling brand story has the influence to move consumers to embrace your brand with loyalty and advocacy. Effective and differentiating storytelling is a critical element in your digital marketing strategy. Effective storytelling is all about knowing your audience - what they seek and what they respond to. This workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today.