With the demise of third-party cookies, and continued rise of consumer privacy and protection regulations, the marketing practices of highly regulated industries, like banking and finance, will become more relevant and potentially applicable to every advertiser. In this session Tracy-Ann Lim will share learnings and best-practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.