Four years ago, Kimberly-Clark – the company behind iconic brands like Huggies®, Kleenex®, Kotex® and Cottonelle® – embarked on a digital transformation journey to enable greater ownership of its consumer relationships while creating increased mutual value during key moments of care. Josh Blacksmith, the senior director for global consumer relationships and engagement, will share the company’s vision and purpose-driven process through the interconnection of data, technology, creativity and innovative ways of working. He’ll also discuss some of the key lessons learned and best practices that have enabled Kimberly-Clark’s game-changing transformation.