Name
Cross-Media Measurement: Driving Change Through Industry Agreement
Date & Time
Wednesday, May 31, 2023, 3:00 PM - 3:30 PM
Speakers
Description
Industry stakeholders including marketers, TV, digital platforms, agencies, and vendors have come together under the ANA’s Cross-Media Measurement Initiative to shape the future of marketing measurement. In this session, you will learn more about this initiative, what it means for the industry, the groundbreaking progress this initiative has made over the past 12 months, and the roadmap for 2023 and beyond.
Virtual Session Link