Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing - In a world where B2B marketing is undergoing a transformative shift, Sherwin-Williams Coil Coatings stands out as a shining example of creative bravery. By recognizing the power of emotional connections over rational benefits, Sherwin-Williams and Wunderman Thompson have tapped into the thoughts and feelings of business professionals, treating them as individuals rather than mere job titles. Mike Bourdeau, former president and GM, global general industrial coatings at Sherwin-Williams; Kristine Baumgardner, creative director at Wunderman Thompson share their groundbreaking Sherwin-Williams Color Obsession Series, which has garnered prestigious accolades, including a Silver Lion at the Cannes Festival of Creativity and the first-ever Grand Prix for B2B Creativity. Join this session to witness how connecting with emotions can amplify your business, emphasizing that B2B marketing is truly Brand Marketing, enabling the creation of deeper relationships over time. More Opportunities in More Places (National Grid and Mower) – Join National Grid's Janae Jones and Mower's Ashley Montanaro as they share the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program. This case study won Gold in the Media Strategy category of the 2022 B2 awards and created awareness and educated the National Grid commercial customers on the variety of energy efficiency programs available to each segment and relevant to their particular needs.