Learn successful approaches to building a solid, strategic framework of best practices for your content marketing. • What content marketing is and why it works. How to develop a content marketing mission statement. • How to create a 1-page content marketing strategy. A written strategy makes you 4 times likelier to succeed. Align company objectives and goals with marketing strategies and metrics. • How to tell clear, concise, consistent stories with a Message Map. You, your freelancers, and your agencies can create content of all types as you ensure absolute message clarity and consistency. So everyone can tell your story better. • How to conduct a competitive content audit. Gain greater visibility into marketplace dynamics.