This session will feature Erin Vitellaro, Molson Coors North America Senior Director of Media, on how Molson Coors delivers on a key pillar of its Marketing Vision by moving at the speed of culture through exclusive partnerships and brand integrations in and around high-profile buzzworthy content from Ozard and Cobra Kai to Yellowstone and College GameDay and more. Erin will tough on the Molson Coors partnership strategy, how identifies the right spaces connect with consumers, and how to measure success. She'll also speak to how Molson Coors sees culture strategies as highly complementary to performance-based marketing.