Join Gülen Bengi, Lead Chief Marketing Officer at Mars, Incorporated, and Global Chief Growth Officer at Mars Snacking, as we explore how Mars is reshaping consumer engagement at a CPG company with brands that delight millions of people and pets every year, with iconic brands like M&M's®, Snickers®, and Pedigree®. In this session, Gülen shares Mars’ new way of building brands and experiences that puts fans and communities in the driver’s seat through unprecedented co-creation of brand experiences. 

Learn how Mars integrates data-driven strategies, responsible AI, and community-powered brand ecosystems to deliver personalized experiences at scale, while preserving purpose, inclusivity, and trust. This session offers actionable insights for marketers seeking to balance cutting-edge technology with human creativity to foster authentic connections and drive sustainable growth.