Fiorenza is responsible for nurturing creative excellence across all the company’s products as well as for creating new opportunities for growth and engagement with the creative community and wider organisations. She is also a frequent speaker on creativity and creative leadership in the communications industry. In 2009 Fiorenza launched the PR Lions awards, working closely with the PR industry to create a platform to promote and reward the PR campaigns that demonstrate the highest levels of creativity and business results. Fiorenza launched also the Mobile Lions awards in 2012 and worked more recently on rebuilding the wider Cannes Lions awards’ architecture to ensure it not only reflects the way the industry works, but also helps set a clear and cohesive framework that shows the way forward, painting a coherent picture of the industry. Previously Fiorenza was editor at news agency ANSA Paris, and she wrote for several international publications. Originally from Rome, Italy, Fiorenza holds a Masters’ degree in Media and Journalism from the LUMSA University in Rome and the Sorbonne in Paris.