Marketers are using AI to move faster and learn more at every stage of research, before a claim, message, or piece of creative ever goes out the door. Using synthetic AI-generated audience panels, teams can pressure-test ideas early to quickly sharpen what moves forward to human research and in-market testing. In this highly interactive session, participants will take a hypothetical product from claim to creative, testing each decision against a synthetic audience of target personas along the way. You'll leave with a clear view of where synthetic testing accelerates the process, and where humans still have to close the loop.