As Head of Learning Experience at U of Digital, Veronica Ripson leads Operations, Customer Success, and Content, with a mission to support, educate, and simplify the industry through tailored 360 Learning Experiences. Before joining U of Digital, Veronica spent 13 years on the buy-side of digital marketing and adtech, moving fluidly between strategy and execution, including architecting portfolio data strategies, leading performance marketing, and running hands-on media planning, programmatic, and social management for brands including Church & Dwight, Google, P&G, Albertson's, and PayPal. In addition to her media and marketing work, Veronica chaired the Digital Marketing Product Advisory Board at General Assembly and has guest lectured at Northwestern University, Syracuse University, and Hult International Business School. Outside of work, she's currently trying her hand at her first year of "real" gardening, with a healthy respect for how much harder it is than it looks.