SeeHer spearheaded the development of the Gender Equality Measure (GEM®) in 2016 as the first data-driven methodology to uncover gender bias in ads and content. With nearly 300,000 ads measured across 14 countries, representing close to 90% of global ad spend, GEM® is now the global gold standard of gender equality measurement. To keep pace with an increasing complex and data driven marketplace, GEM® has taken a multi-platform approach to embedding gender equality into end to end marketing and media processes; from creative development to ad effectiveness measurement. In this session, learn more about SeeHer’s new and expanded resources that embed GEM® principles and best practices into every stage of the media planning and buying ecosystem.