Latha Sarathy is a multifaceted researcher with over 25 years’ experience in media/market research. She is well-versed in digital, social, television and print measurement methodologies and also brings to the table a deep knowledge of multicultural audiences. She has architected several game-changing thought leadership studies that have been instrumental in influencing and directing business strategy across several media companies.

Latha is currently the Chief Research Officer of the Association of National Advertisers. Her responsibilities span oversight of all analytics, insights and measurement for the organization, as well as several ANA leadership initiatives, such as SeeHer and the ANA business intelligence arm, ASK Research Service.