In a rapidly evolving marketing landscape, the rise of AI is reshaping the skills marketers need to thrive. In this candid fireside chat, Linda Bethea, CMO of Danone North America and Michelle Froah, Global Chief Marketing & Innovation Officer and SVP of Corporate Solutions at ETS share how they’re preparing their teams to work seamlessly with emerging technologies—reskilling and upskilling to amplify creativity, strategy, and execution. They explore how AI is already transforming the way marketing is done, the human skills that will matter most in the years ahead, and bold predictions for what the future holds. From practical talent strategies to visionary insights, this conversation offers an essential roadmap for leaders determined to keep their teams—and themselves—ahead of the curve.