Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective and turn the function upside-down. Facing an existential crisis, the industry has already seen many CMO roles eliminated and the practice itself fragmented. Marketing must now be completely reimagined and reinvented for the immediate future. Quantum marketing is the new frontier for marketers because we’re entering a realm where the classical rules fail to apply.

As media fragments across an ever-expanding set of platforms and AI-driven channels, few measurement models can keep pace. Shenan Reed, Global Chief Media Officer at General Motors, will share what it takes to modernize cross-media measurement from inside a global brand.

Transformation has become a permanent condition of modern marketing, not a one-time initiative. This session explores what it takes to lead transformation rather than simply react to it.

In this hands-on workshop led by Cord Silverstein, CEO of Integrate AI, marketing teams learn to build and deploy their own Custom GPTs and AI Agents inside tools like ChatGPT, Claude, Copilot, and Gemini. Attendees put this into practice in two interactive build sessions, creating their own agents tailored to their day-to-day marketing responsibilities.

For challenger brands, breaking through the noise can be the first step toward building lasting momentum. In this fireside chat, Eric Fulwiler, Co-Founder and CEO of Rival, sits down with Rahul Chopra, VP at Duolingo, to unpack what it actually takes to build and sustain a challenger brand at scale. Attendees will leave with a grounded, practitioner's view of what it really takes to build a brand people can't ignore.

Creators are no longer simply amplifying brands. Increasingly, they are brands in their own right, with distinct communities, creative platforms, cultural influence, and businesses of their own. As that shift accelerates, the traditional model of brands paying creators to endorse products is giving way to a new kind of relationship built on shared creativity, trust, and mutual value. In this fireside chat, eos President Soyoung Kang and Funmi Monet, creator & founder of Influxious, explore what the next era of creator marketing will demand from both sides of the partnership. They’ll unpack how brands can move beyond transactional briefs and one-off sponsorships to build deeper relationships that give creators a genuine role in shaping ideas, experiences, and brand stories. Attendees will learn how to rethink the brand-creator dynamic, build partnerships that audiences actually believe in, and create the conditions for creators and brands to grow together.

Partnership marketing is no longer a tactic reserved for co-branded promotions; it's becoming a core growth lever. Jissan Cherian, Chief Marketing Officer at PetIQ, will share how he identifies partnerships that build real credibility and consumer trust, and how marketing leaders can evaluate, structure, and activate partnerships that move the business forward. This session offers a practical framework for building partnerships that earn their place in the marketing mix.

What if the next generation of marketing is built with consumers, not simply for them? This workshop will introduce the co-creation approach, exploring how personalization, innovation, and sustainability can help brands create more meaningful customer connections, unlock new growth opportunities, and build more effective marketing strategies.

B2B brands are entering a new era of growth, where evolving customer expectations, technology, and AI are reshaping how brands build relevance and drive impact. This session will explore the future of B2B brand growth and the strategies organizations can use to create stronger connections, differentiate in increasingly competitive markets, and unlock new opportunities for growth.

As brands navigate the intersection of sustainability, purpose, and growth, new opportunities are emerging to connect the three. Sam Monnie, Co-Founder and Co-CEO of Purpose Hive, will explore what it takes to build a growth strategy rooted in genuine purpose rather than performative messaging. Attendees will gain a practical perspective on how sustainability can contribute to long-term brand and business growth.

AI isn't just changing marketing; it's redefining what it means to be relevant, as both a professional and a person. In this keynote, Rishad Tobaccowala, world-renowned speaker, author, and former agency head for the one of world's largest holding companies, delivers a candid and provocative look at how marketers can not only survive but thrive amid the latest tectonic change. Drawing on decades at the helm of global agencies 100,000+ person transformations, he will challenge you to upgrade your mental operating system: rethinking the skills you prioritize, the habits you protect, and the mindset you bring to your work. You'll leave with practical insights for continuous self-reinvention: how to expand your own potential, become a better marketer, and remain indispensable no matter how fast the ground shifts beneath you.

In an era when relevance is no longer a given, the most important upgrade isn't your martech stack. It's you.

Marketers are using AI to move faster and learn more at every stage of research, before a claim, message, or piece of creative ever goes out the door. Using synthetic AI-generated audience panels, teams can pressure-test ideas early to quickly sharpen what moves forward to human research and in-market testing. In this highly interactive session, participants will take a hypothetical product from claim to creative, testing each decision against a synthetic audience of target personas along the way. You'll leave with a clear view of where synthetic testing accelerates the process, and where humans still have to close the loop.